REACHSUGGESTION · EXAMPLE
Sponsored
Choosing a pizza?
Here is the beer to pair.
THE CONTEXTPizza
THE SUGGESTIONPale ale
CONTEXTRoma · Pizza · Dinner
✓Two areas. One Reach.
The right product, in the menu, at the moment of choice.
Reach is for whoever already holds attention in restaurants, and for whoever wants to get into that moment. Partners highlight menu items and monetize traffic. Advertisers get their product found a few seconds before the order.
No advertising space · Highlights in the menu · Two audiences, two areas
HighlightFeatured beerIn the drinks category
SuggestionPizza + pale aleAt the moment of choice
Choosing a pizza?
Reach · Food & Beverage
Partner area
You already have attention.
You can monetize it.
If your software sits in restaurants — digital menus, delivery, POS, tools for the restaurateur — Reach tells you what to highlight in the menu. You stay in control and receive 50% of the campaign value.
Enter the partner areaAdvertiser area
You want into the menu.
At the moment of choice.
If you have a product to be found while someone is choosing what to order, Reach highlights it in the network’s menus. You do not buy a slot: you ask for the right item to be put forward.
For partners
This area is for whoever holds attention.
If your software has the attention of restaurateurs or consumers, you are in the right place.
Digital menus, delivery apps, POS systems, tools for the restaurateur: if your product occupies the gaze in the dining room or in the kitchen, Reach lets you monetize that traffic. It does not ask for advertising space: it tells you what to highlight in the menu. You stay in control.
Digital menus
Highlight the menu item with the highest chance of being sold. Look and placement stay yours.
Menu home, categories, dish pages.
Delivery apps
Highlight a relevant product while the user is choosing what to order for takeaway.
Home, categories, cart, order confirmation.
POS systems
Propose new suppliers while the restaurateur is focused on changing the menu.
Menu editing, catalogue, product management.
Tools for the restaurateur
Bring highlights where the operator looks as well, not only the guest.
Dashboard, menus, promotions.
What Reach does
Not advertising space. Highlights in the menu.
A new way to monetize Food & Beverage traffic.
Reach does not ask you to sell space. It tells you which menu item to highlight, in which venue and in which context, to raise the odds of a sale. You keep running the product; Reach measures interactions and pays you 50%.
Venues already in the WaitHero network.
Choosing what to order every month.
Product views per month across Italy.
These are network numbers, not single-campaign numbers. How many yours reaches depends on audience, period and context.
Where the revenue comes from
The brand pays Reach. 50% of the value is yours.
A brand funds a campaign. Your platform highlights the product while the customer chooses from the menu. Reach pays you half of the full campaign value, every month.
01The brand paysThe advertiser assigns a budget to the campaign.
02You highlight the productReach tells you which menu item to put forward.
03You receive 50%Half of the full campaign value is yours.
Without Reach
- You have to sell advertising space
- You have to insert banners in the menu
- You have to interrupt people choosing
- You have to build the tracking
- You have to calculate every payout
With Reach
- No space to sell
- You highlight items already in the menu
- Higher chance of a sale
- Reach records views and clicks
- 50% of the campaign value is yours
How it works
What happens, step by step.
Reach does not add advertising to your product. It tells you what to highlight in the menu so it sells better.
- 01You activate your account
We review the platform and the traffic. In production the API key is issued and managed through the API.
- 02Your server sends the context
It tells Reach the location, restaurant type and dishes currently being shown.
- 03Reach tells you what to highlight
Which menu item, where, and what it is worth. If there is no relevant match, you highlight nothing.
- 04You record interactions
When the highlighted item is viewed or chosen, your server sends the event. Reach validates it and adds it to your monthly payout.
Formats
Not banners. Highlights in the menu.
Reach does not take extra space. It tells you which item to highlight, in the context where the customer is already choosing.
SPONSOREDDiscover this month’s pick.Homepage →
Brand on the homepage
The brand appears as soon as the customer opens the menu.
- Menu home
- QR menu opening
- Categories
- Seasonal promotions
HIGHLIGHTThe flavour of the moment.In the menu →
Featured product
The sponsored product rises in the category where it fits best.
- Menu categories
- Menu page
- Best sellers
- In-venue QR menus
SUGGESTIONPizza and something to drink.Pairing →
Contextual suggestions
The suggestion completes what the person is already choosing.
- Product detail
- Cart and checkout
- Add-ons
- Suggested pairings
Revenue model
50% of the campaign value is yours.
Reach pays you 50% of the full value of every campaign. We recommend giving a share of that to the restaurateur: after all, the shop window is theirs. The policy is yours, so you stay in control of whether to do it.
50%Yours, of the full value
A shareRecommended for the restaurateur: the window is theirs
You decideThe policy stays under your control
The 50% comes to you. We recommend sharing a part of it with the restaurateur, because the shop window is theirs. Whether to do it, and how, is your call.
- 0150% of the full campaign value is yours.
- 02We recommend giving a share to the restaurateur: the shop window is theirs.
- 03The policy is yours. You stay in control of whether to do it.
Search
See what you can highlight today.
This search is a visual simulation of the API key flow. In production everything is handled through the API, from your server.
Trust
A network you can trust.
Real checks, clear numbers, no surprises.
Manual review
We look at the platform and the traffic before handing over the key.
Real highlights
We check that the highlighted items are actually in the menu.
Event integrity
Views and clicks have to add up. We monitor them.
Relevant matching
The product is selected using city, restaurant type and dish.
Revenue transparency
50% of the campaign value is yours. Every action has a clear value.
API keys
We show you how to keep the key safe, server-side.
You send the context
City, restaurant type, and dish names.
Reach answers
Which item to highlight, with payout and linked products.
You highlight it
In your menu. The look is yours.
Reach pays
Events show what you generated. The transfer lands every month.
Advertiser area
This area is for whoever wants into the menu.
You do not buy a slot. You ask for your product to be highlighted.
On social you are far from the moment of the order. In the digital menu you are three taps from the choice. Reach highlights your item in the network’s menus — beer, wine, a dish, an ingredient — a few seconds before someone decides.
What you get
Your product is put forward where people are already choosing what to order. Not a banner on the side: a menu item highlighted, with the context of the meal.
What it is not
It is not a network of advertising slots. We do not ask the restaurant to add a box. We ask the partner to make noticeable what is already, or can be, in the menu.
Who it is for
Brands, producers, importers and anyone with a product to be found in restaurants. You set the goal and the budget. Partners in the network show it at the right moment.
How you start
Plan a campaign: tell us who you are, what you want highlighted and with which budget. From there the campaign is built in the Reach network.
For advertisers
Four steps. Then the menu does the rest.
- 01Goal
Choose what you want highlighted: a product, a category, a territory. You do not need a slot: you need an item to be noticed.
- 02Budget
Define how much you invest. 50% of the campaign value goes to the partner who holds attention. You pay to be chosen, not for a banner.
- 03Network
Reach tells partners what to highlight in their menus. They stay in control. You arrive at the moment of choice.
- 04Result
The right product, in the menu, while someone is about to order. You measure whether it was highlighted and whether it convinced.
FAQ
Two areas. Two kinds of questions.
Partners
What is WaitHero Reach, for me?
It lets you monetize the menu traffic you already manage. It does not ask for advertising space: it tells you what to highlight in the menu to raise the odds of a sale.
Who can become a partner?
If your software has the attention of restaurateurs or consumers: digital menus, POS systems, delivery apps and tools for the restaurateur. You stay in control.
How much do I earn?
50% of the full campaign value. We recommend giving a share to the restaurateur: the shop window is theirs. The policy stays yours.
Is the API key on this page the production key?
No. What you see here is a visual simulation. In production the key is issued and used only through the API, from your server.
Do I decide what to highlight?
Yes. Reach tells you which item to highlight. You decide whether to show it and how.
Advertisers
Do I buy a slot in the menu?
No. You ask for your product to be highlighted at the moment of choice. The partner stays in control of how it is shown.
Who is this area for?
For brands, producers and anyone with a product to be found in restaurants while people are deciding what to order.
How does a campaign start?
From Plan a campaign. You tell us the goal and the budget: from there the campaign enters the Reach network.
Why the menu, not social?
On social you are far from the order. In the digital menu you are three taps away. Reach works there, a few seconds before the choice.
What can I have highlighted?
A product, a category, a pairing. Beer, wine, a dish, an ingredient: what matters is what is worth noticing in that moment.
Two areas. Same Reach.
Choose which side
you enter from.
Partners: monetize the traffic you already manage. Advertisers: get your product highlighted at the moment of choice.